FAQ – Sorella Apothecary

Frequently Asked Questions

Sorella's intentional approach to skincare blends potent botanicals with innovative science. Our precisely formulated products address specific concerns while strengthening the skin's natural barrier—because good skin starts with barrier health.

Partnership with Sorella means joining a community rooted in excellence. We provide exceptional support, luxe packaging and retail materials, intuitive marketing tools, and comprehensive continuing education. Our goal is to empower your practice with resources that cultivate client loyalty and educate consumers about the value of expert skincare guidance. Your success drives ours—which is why we're dedicated to helping your business flourish.

The Sorella experience reaches its full potential through the expertise of licensed estheticians. If you're interested in incorporating our products into your services and retail offerings, we invite you to apply for partnership.

Our partners receive exclusive benefits, including specialized marketing support, advanced education opportunities, and a comprehensive suite of business-building resources.

The success of estheticians is woven into our brand's foundation. Beyond formulating products that deliver results your clients will love, we invest in your professional growth.

Our education extends beyond product knowledge into business development, marketing expertise, and client retention strategies. We amplify your visibility through our marketing channels, inspire your business growth with specialized resources, and make decisions that educate and elevate our professional community.

We choose transparency over labels. While the FDA requires only 70% organic ingredients to claim "organic" status—often achieved by simply swapping water for organic aloe vera—we prioritize formulations that deliver meaningful results rather than chasing certifications.

When our founders Emily and Danielle created Sorella during their pregnancies, they focused on developing products they could feel confident using themselves. This commitment to honest formulation remains our guiding principle. We'd rather explain our thoughtful ingredient choices than rely on marketing terminology.

The sensory experience of skincare enhances compliance—when products feel delightful to use, clients maintain their regimen. For this reason, we thoughtfully incorporate both natural and synthetic fragrances in select formulations.

Each fragrance choice is intentional. In some cases, synthetic fragrances offer superior stability and reduced potential for irritation compared to their natural counterparts. We clearly label all fragrance ingredients so you can make informed recommendations for your clients.

Without a universal definition for "clean beauty," we prefer clarity over catchphrases. Rather than adopting a term that varies from brand to brand, we focus on what truly matters: intentional formulation using high-quality ingredients.

Sorella provides transparent information about our ingredients and formulation philosophy, allowing you and your clients to make choices aligned with your priorities. Our products are developed with purpose, backed by science, and formulated for results—no ambiguous marketing required.

Responsibility guides every aspect of our operation, focusing on three key areas: packaging, ingredients, and carbon footprint.

Our packaging prioritizes recyclable materials like glass and paper whenever possible, with clear recycling guidance for any plastic components. We source ingredients responsibly and maintain cruelty-free practices throughout our development process. For shipping, we optimize for efficiency —because luxury shouldn't come at the planet's expense.

The magic of skincare often lies in how ingredients work together. Throughout our line, we formulate with complementary molecular structures that enhance ingredient penetration and maximize efficacy.

Rather than highlighting technical terminology, we focus on results. Each Sorella product is meticulously formulated with optimal ingredient synergies to ensure the active ingredients reach their target and perform at their peak potential.

Sorella selects clinically proven and botanically based ingredients from leading global manufacturers, all supported by rigorous laboratory and clinical research. We choose each ingredient based on its ability to address specific skin concerns, allowing us to create targeted solutions for diverse client needs.

The proof of our formulations lies in their performance, not in marketing terminology. Our focus remains on selecting the most effective ingredients for each product's intended function.

Our online retail presence strategically builds brand awareness, expands our reach, and cultivates consumer loyalty—all of which directly support our professional partners.

By maintaining consistent manufacturer's suggested retail prices online, we protect the value of our products and ensure authenticity in the marketplace. This pricing integrity preserves the profitability potential for our esthetician partners.

Our digital marketing and e-commerce platform introduce new audiences to professional skincare, educate consumers about the importance of professional guidance, and create informed clients who seek out our partnered estheticians. This expanded visibility drives foot traffic to our partners' businesses and empowers them with clients who already understand and appreciate the Sorella difference.

Sorella maintains consistent pricing without discounts or free shipping, recognizing the essential value of professional guidance.

An experienced esthetician empowers clients with personalized expertise, evaluating skin conditions and curating ideal product regimens for individual needs. Our spa locator connects consumers with Sorella professionals who educate and inspire them on their skincare journey—supporting both optimal skin results and local businesses.