Sorella was started by two sisters– sisters by marriage, but we’ve known each other since Kindergarten, so that counts, right? We’re both self-proclaimed “product junkies” and we found ourselves in constant search of the perfect product line. Time after time we came up short. While busy with new marriages, families and full time jobs, we decided to fearlessly pursue our dream. And so the concept of Sorella Apothecary was born.
Our Story
Our approach has always been deliberate —support skin barrier health through the intentional pairing of powerful botanicals and innovative science

Founders
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Danielle
Family
My husband, Michael, our daughter, Alouetta, and our two sons, Henry and Leopold.
My top skin concern
Combination, healthy aging and melasma
Favorite city
Zermatt, Switzerland
Favorite Product
It changes daily, but my favorite lineup is Melt Away Cleansing Balm, Main Squeeze Hydrating Serum, Pomegranite Acai Antioxidant Serum and Lemon Lightening Serum
favorite qualities of emily
Her genuine kindness and tenaciousness for success
Fun Fact
I drowned when I was 22 months old and the man who saved me was awarded a medal from the President. We still keep in touch!
Experience
I have a background in creative marketing and broadcast journalism and lead the original branding of Sorella Apothecary
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Emily
Family
My husband Chuck (Danielle’s brother) and my children Winnie, Remy and Charlie
My Top Skin Concern
Dry, pigmentation, fine lines
Favorite City
Lake Tahoe, Nevada
Favorite Product
It's too hard to pick one, but my dry skin loves Melt Away Cleansing Ritual, Salving Grace, Rehab Recovery Mask & Resurfacing Elixir
Favorite qualities of Danielle
She is honest, witty and thoughtful
Fun Fact
I was an aspiring PGA Golf Instructor before falling in love with the skincare industry
Experience
I am a licensed esthetician that grew my one room business into a successful day spa