Our Story

Our approach has always been deliberate —support skin barrier health through the intentional pairing of powerful botanicals and innovative science

Founders

Sorella was started by two sisters– sisters by marriage, but we’ve known each other since Kindergarten, so that counts, right? We’re both self-proclaimed “product junkies” and we found ourselves in constant search of the perfect product line. Time after time we came up short. While busy with new marriages, families and full time jobs, we decided to fearlessly pursue our dream. And so the concept of Sorella Apothecary was born.

Crafted with intention

– an active line that offers amazing results & would feed your skin as much as it would our own

  • Danielle

    Family

    My husband, Michael, our daughter, Alouetta, and our two sons, Henry and Leopold.

    My top skin concern

    Combination, healthy aging and melasma

    Favorite city

    Zermatt, Switzerland

    Favorite Product

    It changes daily, but my favorite lineup is Melt Away Cleansing Balm, Main Squeeze Hydrating Serum, Pomegranite Acai Antioxidant Serum and Lemon Lightening Serum

    favorite qualities of emily

    Her genuine kindness and tenaciousness for success

    Fun Fact

    I drowned when I was 22 months old and the man who saved me was awarded a medal from the President. We still keep in touch!

    Experience

    I have a background in creative marketing and broadcast journalism and lead the original branding of Sorella Apothecary

  • Emily

    Family

    My husband Chuck (Danielle’s brother) and my children Winnie, Remy and Charlie

    My Top Skin Concern

    Dry, pigmentation, fine lines

    Favorite City

    Lake Tahoe, Nevada

    Favorite Product

    It's too hard to pick one, but my dry skin loves Melt Away Cleansing Ritual, Salving Grace, Rehab Recovery Mask & Resurfacing Elixir

    Favorite qualities of Danielle

    She is honest, witty and thoughtful

    Fun Fact

    I was an aspiring PGA Golf Instructor before falling in love with the skincare industry

    Experience

    I am a licensed esthetician that grew my one room business into a successful day spa