A message from founders Danielle and Emily
Sorella Apothecary has always been about more than skincare — it’s about feeling connected, confident, and cared for in your own skin.
As we’ve grown, so has our community, our vision, and our voice. This journey inspired us to revisit our branding with intention — not to redefine who we are, but to reflect how far we’ve come.
We’re still the same family-owned company, rooted in the values we’ve always believed in. Every aspect of Sorella is still built with care, purpose, and intention—none of that has changed. What has shifted is how we show up. We took the opportunity to refine our messaging, speak boldly about the truths we stand for, and introduce a fresh, elevated look that matches the heart behind the brand.
If you’ve been following along, you’ve probably noticed the evolution already. Our content has been in transition, and now we’re excited to formally introduce this next chapter: a more intentional, refined, and powerful version of Sorella.
Our foundation remains unchanged. Intention, innovation, authenticity, and balance continue to define who we are and how we show up. Sorella’s approach to skincare is as purposeful as ever—combining potent botanicals with advanced, results-driven formulations.
Rooted in nature and grounded in results, our refreshed look is a celebration of where we started and where we’re headed. You’ll see more richness, boldness, and a modern sophistication that mirrors the care, efficacy and thought behind every product we create.
Created for professional use, our products are trusted by estheticians who are not just part of our story—they are the story. Your expertise, loyalty, and belief in Sorella have shaped everything we’ve built.
This evolution wouldn’t be possible without the incredible partners and community who have believed in Sorella from the beginning. Our professional partners – solo estheticians, spa owners, and resorts – aren’t just part of our business, they’re the heart of it. You’ve trusted us to care for your clients’ skin, chosen our products for your treatment rooms, and helped us grow into who we are today.
Every esthetician who chooses Sorella for their treatments, every spa that believes in our approach, every resort that incorporates our formulas into their wellness offerings – you’re part of this story. We’ve grown together, learned together, and discovered together what it means to care for skin in a way that honors both tradition and innovation.
We know that your retail displays are carefully curated investments, and we want to assure you that this brand refresh won’t require a complete overhaul of your shelves. While you may notice some subtle updates to our packaging in the future, we’re committed to maintaining the core aesthetic and premium quality that your clients recognize and trust. Our beautiful packaging will continue to reflect the sophistication of our formulations while honoring the visual harmony you’ve created in your retail spaces.
To support you through any transitions, we’re developing new retail resources, including updated shelf talkers and consumer brochures that will help you seamlessly incorporate any new design elements. Our team will also be sharing retail merchandising tips to help you showcase both existing and new packaging together beautifully. Your investment in Sorella’s retail presence matters to us, and we’re here to support your success every step of the way.
Along with our visual evolution, we’re launching a new digital experience that better reflects this growth and creates an improved experience for both our valued partners and customers. Just as our refreshed look now better represents the depth and sophistication of our formulations, our digital presence will better showcase the intentionality behind every product.
We wanted to create an online space that feels authentic to who we are – somewhere you can not only discover our products but also learn about the botanicals we use, understand the science behind our formulations, and connect with the larger community of people who believe in the power of natural, effective skincare.
As we step into this next chapter, we’re reminded that this journey isn’t one we take alone. Our professional partners remain at the core of our business, bringing expertise and insight that enable us to develop formulations that truly address real skin concerns. Every partner who chooses Sorella, who incorporates our products into their treatment protocols, who shares our belief that skincare should be both effective and meaningful – you’re part of this evolution, too.
We’re incredibly excited about what this evolution means for the future of Sorella Apothecary. As we continue to develop new formulations, expand our education around botanical skincare enhanced by science, and deepen our commitment to sustainable practices, we’ll do so with this renewed sense of purpose guiding us.
To our community: thank you. Your continued support is the reason we remain rooted in our values while confidently stepping into what’s next.
Thank you for being part of this evolution. We’re so glad you’re here with us.
With love,
Danielle & Emily
Co-founders, Sorella Apothecary
Ready to experience our evolved brand? Explore our complete collection and discover the products that will enhance your skincare practice at www.sorellaapothecary.com. Follow our journey on Instagram for behind-the-scenes insights into our approach to balancing nature and science.
